Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
- Keen competition is expected for these highly coveted jobs.
- College graduates with related experience, a high level of creativity, and strong communication and computer skills should have the best job opportunities.
- High earnings, substantial travel, and long hours, including evenings and weekends, are common.
- Because of the importance and high visibility of their jobs, these managers often are prime candidates for advancement to the highest ranks.
|I'm good with people