Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
- Market and survey researchers can enter the occupation with a bachelor's degree, but those with a master's or Ph.D. in marketing or a social science should enjoy the best opportunities.
- Researchers need strong quantitative skills and, increasingly, knowledge of conducting web-based surveys.
- Employment is expected to grow much faster than average.
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